Alphanumeric Priority 
of Domain Names

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On deciding on a good domain name, keep in mind that some Search Engines use what is called alphanumeric priority of domain names as an important factor in their ranking formulas.

Alphanumeric hierarchy is even more important to Web site marketing, because this method is used by directories, which strictly list sites in alphanumeric order based on the results of the keyword(s) search.

Your Web site marketing plan must acknowledge Yahoo! because Yahoo! is the number one directory and search site with 52.7 million different visitors each month, accounting for 69.1 percent of all Internet surfers. An astounding 53.4 percent of all search-related traffic comes from Yahoo!, or as much as half the traffic received to many sites. Many prefer to use Yahoo! because each site submitted to Yahoo! is human-reviewed, delivering more accurate search results for their visitors.

To include alphanumeric hierarchy in your web site marketing strategy, realize that alphanumeric priority does not only consist of letters, it includes numbers that can rank higher than an "A".

This is the order:

- 0 1 2 3 4 5 6 7 8 9 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

This means that the domain "www.1-800-abc-sports-news.com.au" will rank higher with the Search Engines that use alphanumeric priority in their ranking algorithms, than just "www.abc-sports-news.com.au"