Six Superb SEO Rules to
Optimize Your Website

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By Kabir Bedi
Published 4 December, 2009

Search Engine optimization is a crucial procedure. One of the best ways to be a success on the Internet is to rank well on the search engines and attract more and more visitor traffic. And a lot is talked about optimization ways for search engines. However, most of the SEO advice deals with the very basics of the concept and no one is ready to reveal the real secrets.

Here are six superb SEO tweaks that you can gain immensely from...

1. Use Anchor Text

Anchor text is the best form to wrap external links and certainly the most effective. In fact, external links are extremely important and the anchor text is what links back to your websites and their various pages. Use your keywords in anchor text so that you get more search engine advantage.

2. Link Text vs. Website PageRank

One of the important aspects webmasters consider is the PageRank of the website they are getting links from and it is popularly believed that the better the PageRank, more will be the linking advantage. However, instead of concentrating on link backs from high PageRank sources, you should focus on getting the link text right in order to improve your overall ranking in search results.

We all know that it is more difficult to get links from high PageRank websites than from lower PageRank sources. However, if you get a couple of lower PageRank websites to link back to you with the key words and phrases you are targeting, then that will be more beneficial than a link from high PageRank website.

3. Use Widgets

Widgets help you to get link back from a variety of websites, from the home pages as well as a number of pages within the websites. The best thing about using widgets is that even if you link from low PageRank websites, you can still control the link text.

4. Select the Right Keywords and Phrases

This is where many website owners go wrong. The first and most important step for search engine optimization is selecting relevant keywords and phrases for the website. This should not be guesswork. Instead use tools like Google Adwords Keywords Tool etc. to find out terms that have high conversion rates and optimize for them. Also, remember to keep a check on the search volumes for the terms.

5. No Follow Links

No Follow is a special link attribute that informs search engine crawlers that the link is not trusted. Often website owners do a lot of link building activities without checking the nofollow or dofollow status of the source. To check a link, simply view the source of the web page in your browser and look for "rel=nofollow" in it.

It's no use wasting time on getting links from nofollow websites. Therefore, instead of submitting comments and posts on popular blogs (that are generally nofollow), search for some lesser known dofollow blogs and start your work.

6. Create a Flat Website Hierarchy

The PageRank of a website flows logarithmically from the home page to its internal pages. Having a flat website hierarchy helps you with optimizing pages that you want to be ranked highly to link directly with the home page.

Kabir Bedi works as a senior web consultant at LeXolution IT Services, a reputed web design company based in India, that specializes in providing a full range of web design services, website maintenance services and search engine optimization services. He has over 10 years of experience in the web industry.